Election season is fast approaching and with that comes numerous advertisements for people running for different positions. One such advertisement I received was that of Christina Shipman's who is running for the Sacramento County Board of Education.
There are several things I noticed about this advertisement:
Targeted Audience: The only people I know that received this ad were families that had children in school, so the target audience for this ad is parents with younger children in the education system.
Cover (first picture from left)- The cover features three children smiling-an African-America girl, an Asian girl, and A Hispanic boy. Underneath their smiling faces are the words, "A New Voice for ALL STUDENTS." This advertisers is clearly displaying some diversity in their ad, but, usually, when I see an ad that is showing diversity, I see people that are African-American, Asian, Hispanic, and Caucasian. With the absence of a Caucasian child and the presence of the caption, I can't help but wonder if the ad is implying that Caucasian students are the ones that usually have a voice.
Inside (middle picture)- The inside of the ad features three paragraphs that contain words with positive connotations such as passionate, achievement, succeed, readiness, distinguished, leader, and cherished. These words cause the targeted audience to see Shipman in the best light possible, thus rallying voters. Another thing I noticed on the inside of the ad is a little picture on bottom of the left-hand corner that says that The Sacramento Bee says that ,"Shipman is the best choice." By making a connection between the two, readers of the Sacramento Bee will be further influenced to vote for Shipman.
Back (first picture from right)- The back of the advertisement features a paragraph that more or less repeats what the inside of the ad says, thus reinforcing the information into the targeted audience's heads. Another thing on the back of the ad are the words, "Committed TO EDUCATION" in large letters with "TO EDUCATION" in a different color and font. This, again, highlights what Shipman is all about and gets her main message across to potential voters.
No comments:
Post a Comment