This weekend, I re-watched one of my favorite movies of all time, "The Social Network," and I couldn't help but notice the product placements throughout the movie.
GAP Sweatshirt: In the first half hour of the movie, the character of Mark Zuckerberg wears a sweater that has the large name of the brand, GAP, on it.
Adidas Sandals: Throughout the movie, Mark Zuckerberg's character wears mostly only one type of shoe which is most prominently, the Adidas Sandals that he dons even in the winter.
Sony Vaio Laptops & Apple Laptops: The only two brands of laptops that are shown throughout the movie are those of Sony Vaio and Apple's. These laptops play a large role in the launching of Facebook and the development of the social network throughout the movie..
FACEBOOK: Though the movie paints a somewhat bad picture of Mark Zuckerberg, Facebook is definitely receiving lots of advertising because the whole movie is about the making of the website. Several of my friends did not have a Facebook before seeing the movie, but later chose to make one upon seeing the movie.
Even though there was a substantial amount of product placement throughout the movie, it all seemed to belong. This was probably my fifth or so time watching the movie and the products have never seemed to be ill-fitted with the story line. In fact, I think the products actually give the movie a more realistic feel because the characters use products that everyday people like us use.
I totally agree with Jessica and it seems like this movie uses a lot of product placement. Different advertising companies probably made deals with the people who made this movie. Even though I have never seen this movie, I can already tell that Facebook is getting a lot of advertisement through this movie just by watching the commercials.The whole movie is basically about the Facebook social network. People who have facebook will definitely be interested in watching this movie since they can relate to it and understand what is going on in the movie.
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