2. Miss Turkey and Carl's Jr.

I've seen many Carl's Jr. commercials on TV and close to all of them use sex appeal techniques. One of the commercials that I remember from probably a year ago is the one above where Miss Turkey, Gizem Memic, walks around in a bikini with little burger designs, eating a Carl's Jr.'s turkey burger.

Before I point out the obvious sex appeal technique, one tool that is used is ambiguity. The product being sold is a charbroiled turkey burger. In this instance, "turkey" is the poultry that is processed into a patty that goes on the burger. Afterwards, "turkey" is used to refer to the country of Turkey where Gizem Memic is from. Carl's Jr. uses the tool of ambiguity to relate the two completely different things in their commercial. There's "turkey" the poultry and "Turkey" the country.

Now back to the most obvious technique that is being used-sex appeal. By having a very attractive female walk around in a very revealing swim suit eating their burger, Carl's Jr. is hoping that the audience will remember the commercial and buy their burger. In the commercial, Carl's Jr. even states, "To help you remember our delicious charbroiled turkey burger, we hired Ms.Turkey. To help you remember Ms.Turkey, we put her in a bikini. And to help you remember Ms.Turkey's bikini, we had it designed with little tiny pictures of our charbroiled turkey burger." The targeted audience for this commercial is probably males that are teenagers or older. In seeing this very appealing female dressed in skimpy clothing, the audience (more so males) will have this image in their head and also remember the product that is being advertised.