This "Dirty Mouth" Orbit commercial is one I saw about a year ago that has stuck with me since because I found it witty and funny. In the commercial, a woman finds a man with another woman and she quickly gets angry calling him a "son of a biscuit-eating bulldog" and the woman a "doo-doo head cootie queen." The other woman then fires back calling the original woman a "lint-licker." As the commercial comes to an end, the Orbit Gum lady pops up and says, "Dirty mouth? Clean it up with Orbit Gum."
Here, the commercial is using ambiguity. In the context of chewing gum, a "dirty mouth" is usually a mouth that is not clean physically because of bad breath or bad hygiene. In the commercial, however, a "dirty mouth" is a mouth that is saying foul language. Commercials with foul language can't, of course, be aired on television so the witty creators of this commercial instead use creative, childish name calling instead. By using ambiguity, the commercial then uses the wit and humor technique. The supposed "dirty words"that are said in the commercial reminded me a lot of the names my friend and I used to call each other when we were younger such as "cootie queen." With the grown adults saying these childish words in a serious manner, the commercial is made quite humorous.
Using the two uses of the word "dirty mouth," humor, and wittiness, this commercial is made impressionable to its audience. The humor and and wittiness stick with the audience so that they remember Orbit gum. It has already been a year since I first saw this commercial on television and I still think back to all the witty name-calling whenever I see a pack of Orbit gum at the grocery store.
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